Image

Corporate Communication

Move forward with more confidence and influence

Any seasoned business leader understands the criticality of communication for mission success. CEO Steve Swofford noted, “It is everything. From strategy concerns to day to day get-it-done success, from the top down and side to side. It makes all the difference in the world.” Our consulting firm sees communication as an “Alpha and Omega” issue; success begins and ends with effective communication. Over the years we have noted several things:

  1. People are very savvy about communication; more than they may acknowledge.
  2. Communication is driven by core values.
  3. Hierarchies and cultural patterns can enhance and constrain effective communication.
  4. The modern organization demands far more operational interdependence than 20th century organizations.
  5. Digital communication is critical—and distinct from all other forms of communication.
  6. Communication can add energy to organizations—or suck the life right of them.
  7. Timing, relevance, and sensitivity is critical for communication success.
  8. Negative feedback and critical communication are essential for business success; strong communication is not “happy talk.”
  9. You cannot not communicate. Saying nothing is saying something.
  10. Authenticity and integrity are assessed in the interpretation of any communication message.

We do not take an “off the shelf” approach to communication consulting. Nor do we try to over-complicate strategies to improve awareness and strategic alignment. If you are feeling that your communication dynamics are not optimal, contact us and we can have a compelling conversation about how to move forward with more confidence and influence.